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Advertising Unlocked Trip
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Almost 100 agencies across the country opened their doors on Wednesday 15th November 2023 to nearly 2000 students as part of the IPA careers programme, #Advertising Unlocked and Year 13 students from Langley Academy were lucky to be invited to visit MiMedia, a media planning and buying agency in Blackfriars.
MiMedia create bespoke media plans for commercial companies and charities that is designed to meet their marketing targets across a range of channels including TV, Facebook, Insta, Google, magazines, radio and many more! Students had an introduction to MiMedia and marketing and learnt the difference between Offline and Digital advertising and marketing. They were split into two groups and worked with the Offline and Digital teams on developing a marketing strategy for two products. They presented the results of their brainstorming and received feedback from the team. After a pizza lunch students heard from the team about their routes into Advertising and received career advice on getting into the sector.
